NOTE TO OUR SUPPORTERS

Since coming into the club, my role has been focused on strengthening the business side of the club.The position we inherited was challenging, with the club operating at a significant six-figure annual loss. A huge amount of work has gone on behind the scenes to address that, and we have now effectively closed that loss and brought the club to break-even. Importantly, that hasn’t been achieved by simply cutting the football budget. We have continued to invest in the playing side, with the playing budget growing month on month. It is now not significantly below the level of expenditure the club has operated with at Step 3 in previous seasons.

At the same time, for the first time in many years, we have properly engaged with external commercial partners and secured significant new sponsorship income. We are rebuilding those commercial relationships and creating a much stronger and more sustainable business around the football club.

We all understand that ultimately what happens on the pitch is measured by results and the league table. That’s football. But I also think it’s important that supporters understand the scale of the work taking place behind the scenes.

To move from a significant six-figure annual loss to break-even, while continuing to grow the playing budget and bring new commercial income into the club, represents real progress.

There is still plenty of work ahead, both on and off the pitch, but we are building a much stronger foundation for the future of the club. But we can’t do it alone. We need you, our fans, more than ever.

Your support on matchdays, your backing of the players and your belief in what we’re building really does matter.

Thank you for sticking with us and continuing to support the club.

Jude Steinborn-Busse

Managing Director